Focus on genuine, close, raw experiences in Norway's finest places.

Beyond sustainability

Sustainability is a word that is often used, but it is also a word that neither explains what we do and what we stand for, nor does it fulfill the ambitions Ærli has. We must go beyond sustainability, because humanity's way of living and consuming no longer sustain this planet. We need to repair, restore and regenerate. Just the way nature does it.

That is why we have joined together in a knowledge network to learn from each other and learn from nature, to innovate in the tourism industry and create local communities that give back more than what we consume.

We are a collection of eight of Norway's finest places, and we are passionate entrepreneurs who have created unique places. You will learn and get unique experiences as you have put sustainability on the agenda and want to make a difference. We have places from Svalbard in the north to Finnskogen in the east. The destinations are created on the premises of the place and run by local entrepreneurs with the goal of a new form of tourism.

If you want to discover our fantastic country as a tourist or if you and your colleagues need inspiration and new ideas, you are welcome. Nature, architecture, and food creates the setting for the experiences. In the encounters with nature and architecture, as well as with other people and with yourself, you will find knowledge and ground for new growth. Our quality promise is to give you experiences that are real, close and raw.